The Indian Premier League (IPL) has transformed cricket and redefined the sports business.
As we step into 2024, the brand value of IPL teams has reached new heights, capturing the attention of fans and investors alike.
In this blog post, we’ll dive deep into the IPL team brand value 2024, exploring how the value of these teams has evolved and what factors have contributed to their meteoric rise.
From legendary teams with a rich history to emerging powerhouses, this year’s brand rankings will reveal fascinating insights into the financial powerhouses behind the IPL.
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IPL Brand Value 2024
The Indian Premier League (IPL) has seen a significant boost in its business value, rising by 6.5% year-on-year to reach an impressive $16.4 billion in 2024, as per the latest IPL Brand Valuation Study by American investment bank Houlihan Lokey.
This is nearly 1.38 trillion Indian Rupees.
The league’s brand value has also surged by 6.3%, now standing at $3.4 billion.
This growth can largely be attributed to key deals, including a $6 billion media rights agreement with Disney Star and Viacom18 in 2022, and a $300 million title sponsorship deal with Tata Sons in 2023. These partnerships have solidified IPL’s position as a financial powerhouse in the sports world.
IPL Brand Value 2024 List
IPL is nothing without their teams and are followed worldwide. Chennai Super Kings, Royal Challengers Bengaluru, and Mumbai Indians are some team that are followed worldwide and has a huge fan base.
Here’s the list of IPL Brand Value in 2024 Team’s List.
Team Name | Brand Value |
1. Chennai Super Kings | $231 Million |
2. Royal Challengers Bengaluru | $227 Million |
3. Kolkata Knight Riders | $216 Million |
4. Mumbai Indians | $204 Million |
5. Rajasthan Royals | $133 Million |
6. Sunrisers Hyderabad | $132 Million |
7. Delhi Capitals | $131 Million |
8. Gujarat Titans | $124 Million |
9. Punjab Kings | $101 Million |
10. Lucknow Super Giants | $91 Million |
Chennai Super Kings
Chennai Super Kings (CSK) remains at the top when it comes to brand value, holding the title of the most valuable franchise in the IPL.
In 2024, their brand value has soared to an impressive $231 million, marking a solid 9% growth from the previous year. This consistent rise showcases the immense popularity and strong fan base CSK enjoys, both on and off the field.
With the IPL team brand value 2024 Chennai Super Kings setting new records, the competition among franchises is getting fiercer each year. Stay tuned as we explore how other teams are faring in this dynamic landscape!
Royal Challengers Bengaluru
Ranked second in terms of brand and business value, Royal Challengers Bangalore stands strong with an impressive brand worth of $227 million.
Their rising value reflects the team’s growing popularity and their impact on the IPL landscape.
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In the larger picture of the IPL team brand value 2024, RCB’s consistent rise showcases the financial strength and massive potential of the franchise, making them one of the most influential teams in the league.
Kolkata Knight Riders
The Kolkata Knight Riders, winners of the IPL 2024, have overtaken the Mumbai Indians to claim third place with a brand value of $216 million which may rise to $226 million in the future not rising much because Gautam left KKR.
This victory has not only boosted their reputation on the field but also led to the highest brand value growth of any team this year, with a remarkable 19.30% increase from 2023.
In the race for the IPL team brand value 2024, KKR’s rise is a testament to their growing influence both as a cricket team and a commercial powerhouse.
Mumbai Indians
Mumbai Indians hold a strong position, ranking fourth in the list with an impressive brand value of $204 million.
Known for their stellar performance on the field and massive fan following, their brand power continues to shine both in India and globally.
As one of the most successful teams in IPL history, their influence goes far beyond just cricket.
IPL team brand value 2024 reflects how top franchises like Mumbai Indians have become household names, driving the business of sports to new heights.
Rajasthan Royals
Rajasthan Royals have made a significant leap in the brand rankings, moving up two spots to claim the fifth position.
Their current brand value stands at an impressive $133 million, showcasing the team’s growing influence and market presence.
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As we dive deeper into the IPL team brand value 2024, it’s clear that teams like Rajasthan Royals are setting new benchmarks, making the competition even fiercer and the business of IPL more lucrative than ever.
Sunrisers Hyderabad
Sunrisers Hyderabad, the runner-up of the season, holds the sixth spot in the rankings with an impressive brand value of $132 million.
Despite not clinching the trophy, their consistent performance and loyal fanbase have helped them maintain a strong market presence.
As we look into the IPL team brand value 2024, it’s clear that teams like Sunrisers Hyderabad continue to grow in commercial appeal, solidifying their place among the top franchises.
Delhi Capitals
In the latest rankings, the Delhi Capitals secured the seventh spot, boasting an impressive brand value of $131 million.
Despite facing tough competition from other franchises, the team’s growing popularity and strong management have kept them firmly in the race.
As we explore the IPL team brand value 2024, Delhi Capitals’ steady rise showcases the potential of emerging teams to challenge the established giants.
Gujarat Titans
The Gujarat Titans secured the eighth spot in the rankings, boasting an impressive brand value of $124 million.
Despite being a relatively new team in the IPL, their consistent performances and growing fan base have contributed to their rapid rise in value.
As we explore the IPL team brand value 2024, it’s clear that the Gujarat Titans are a force to be reckoned with.
Punjab Kings
Punjab Kings (PBKS) holds a strong presence in the IPL with a brand value of $101 million.
Despite the ups and downs over the years, the team’s popularity continues to grow, fueled by a passionate fan base and thrilling performances on the field.
In the IPL team brand value 2024, PBKS stands as a significant player, showcasing its financial strength and market appeal.
Lucknow Super Giants
The Lucknow Super Giants (LSG) have made quite an impact in the Indian Premier League, boasting an impressive brand value of $91 million.
This remarkable figure reflects not only the team’s performance on the field but also its growing popularity among fans and sponsors.
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As we delve deeper into the IPL team brand value 2024, LSG stands out as a shining example of how a new franchise can quickly establish itself in the competitive landscape of cricket.
As we wrap up our exploration of IPL team brand values for 2024, it’s clear that the financial landscape of this cricketing juggernaut continues to evolve at a thrilling pace.
From skyrocketing brand valuations to strategic sponsorships and market expansion, the IPL is not just a tournament; it’s a powerful brand that transcends borders.
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Most Asked Questions
Which is the most valuable IPL brand in 2024?
Chennai Super Kings (CSK) with $231 Million remains at the top when it comes to brand value, holding the title of the most valuable franchise in the IPL.
What is the value of IPL brand?
The Indian Premier League (IPL) has seen a significant boost in its business value, rising by 6.5% year-on-year to reach an impressive $16.4 billion in 2024.
How much money will the IPL make in 2024?
The team’s profits nearly jumped 4 times which is close to 229 Crore.
What is the value of RCB 2024?
Ranked second in terms of brand and business value, Royal Challengers Bangalore stands strong with an impressive brand worth of $227 million.
Which IPL team is richest?
CSK is the richest ipl team with the highest brand value amongst all teams nearly $231 Million.
What is the brand value of RCB?
Ranked second in terms of brand and business value, Royal Challengers Bangalore stands strong with an impressive brand worth of $227 million.
Which is the biggest IPL brand?
In 2024, CSK will be the biggest IPL brand with a valuation of $231 Million.
Who sponsored IPL 2025?
The IPL 2025 will be sponsored by the TATA group and will be going to be TATA IPL 2025.
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